Here’s the table of contents and a whole lot of sneak peeks at what’s inside. I have included the full text of some of the sections I think are particularly useful or are on topics I frequently get asked about.
Bibliographic citation for those of us who appreciate such things:
Bates, Mary Ellen. The Reluctant Entrepreneur: Making a Living Doing What You Love / Mary Ellen Bates. Niwot, CO. : Niwot Press, C2014. 204 p. ; ill. ; 21 cm. ISBN: 9780615975955 ($16.99)
The Reluctant Entrepreneur
TABLE OF CONTENTS
Chapter 1: But I’m Not an Entrepreneur
What Does an Entrepreneur Look Like?
What Makes You Unique?
How Well Do You Know Yourself?
When Will You Start?
Five Signs That You’re a Reluctant Entrepreneur
Chapter 2: The Joys and Frustrations of Being an Entrepreneur
The Joys of Being an Entrepreneur
The Frustrations of Being an Entrepreneur
With a Little Help from My Friends
The Best and Worst of Being an Entrepreneur
Five Key Attributes of a Reluctant Entrepreneur
Chapter 3: The Mind of an Entrepreneur
Build a Better Mousetrap
The Imposter Syndrome
Being Your Own Manager
Freelancer or Business Owner?
Learning to Love Fear
Exercising Your Entrepreneurial Muscles
Five Mindset Must-Haves
Chapter 4: Who Are Your Clients?
What’s Your Bliss?
What Is Your Client’s Problem?
The Reality-Check Interviews
Your Competitors or Your Colleagues?
The Voice of Experience
Five Questions for Discovering Your Client Base
Chapter 5: Building the Framework
Incorporating or Keeping It Simple
Should You Partner with Your Partner or with Your Pal?
Protecting Your Social Security Number
What Kind of Animal Are You?
My Newly Incorporated Life
Business Plans and Other Pipe Dreams
Business Plan Checklist
What about My Steady Paycheck?
Taking the Leap
Five Key Questions When Forming Your Business
Chapter 6: Managing Yourself and Your Business
“Vacation? What Vacation?”
Turning Yourself Off at Night
Outsourcing What You Can
Making More Mistakes
Getting the Important Things Done
Is It Important or Is It Just Urgent?
When a Nine-to-Five Job Looks Tempting
The Health Insurance Puzzle
Business Coaches: Help, I Need Somebody
Five Self-Management Tips
Chapter 7: All About Money
Financing Your Business
Setting Your Rates
Billing and Collections
Should You Take Credit Cards?
Paying the Tax Man
Five Financial Tips
Chapter 8: The Care and Feeding of Clients
You’re the Boss
Tire-Kickers, Lookie-Loos, and Low-Ballers
The Job from Hell
Fishing for Feedback
How to Fire a Client
Five Tips for Managing Clients
Chapter 9: Your (Fabulous) Marketing Plan
What Are Your Goals?
Marketing for Reluctant Entrepreneurs
Writing Your Marketing Plan
What’s Not Working?
Twenty Ways to Kick-Start Your Marketing
Five Marketing Plan Essentials
Chapter 10: Brand “You”
You’re the Expert
Managing Multiple Messages
Talking About Yourself
Five Branding To-Do Items
Chapter 11: The Reluctantly Strategic Entrepreneur
Warning: Sharp Curves Ahead
Questions to Ponder
Planning to Plan
Getting a Yearly Checkup
Saying “Thank You”
Am I Root-bound or a Bonsai?
With Clients, Is More Always Better?
Moving to the Next Level
Making the Shift
Five Tips for Making Strategic Change
Appendix A: Resources for Entrepreneurs
About the Author
Now, do you want to buy a copy? Sure you do.